Have you got an idea burning up your brain you can't wait to share with folks because you know it will change their lives for the better? Yes? Let's talk.


Events + Outreach

I help purpose driven organizations with outreach and community building with an eye towards long term engagement. Some areas I specialize in: * Email and phone outreach * Coordinating catering and tech needs * Publicity and establishing a narrative that highlights your mission


The Story Behind the Story

When you’re ready to connect with your audience, I can craft a robust narrative for all your online channels that amplifies your creative process while highlighting the heroic measures it takes to make a film. Let’s get folks buzzing about your project.

Press kits

Including creative team bios and project background, I create attention grabbing marketing collateral that will get your project noticed.

Roberta was always on the alert for that special story, that exclusive piece, a review or interview. Working far from our base in Toronto, Roberta took the initiative, worked on her own, and always delivered something worth reading. She’s a terrific writer. Knowledgeable, curious, aggressive and with a style that made her contributions special.

-R Lucas, Northernstars Media


Marketing Content

I find the unique in the everyday and creating compassionate content in the form of blogs, books and feature articles. If you're looking for some fresh writing for your media channel, non-profit or blog, let's talk.

Narrative Solutions

Creating an engaging website can feel overwhelming. As an experienced content creator and storyteller, I can translate your ideas into success stories. Whether it’s well-researched blogs, or a landing page that reflects your values and goals, it would be a pleasure to clarify your vision and help you connect with your audience.

As a visual artist I am required to submit artist bios to galleries as part of the press material for upcoming exhibitions. In 2017 Roberta McDonald crafted an evocative and succinct monograph that highlighted my life story in relation to my artwork’s themes quite beautifully. I would highly recommend her for any written product, whether it’s artist profiles, features and/or bios- she will deliver with skill and professionalism.

-O Ramirez Castillo